HIDDEN CHARACTERS 2016 Spring/Summer Lookbook

Since established in 2013, HIDDEN CHARACTERS has been the best kept secret within the HYPEBEAST forums -- a platform where the brand found traction with others obsessed with anime, rap music, and video games. Through years of direct communication with fans, the humble Midwest-based brand has been able to thrive on the internet. Its goals have been aimed at finding consumers who buy into their world and cop something each season to "level-up" in hopes of achieving the "s-rank," a term often used ...